Read through our Blogs

Be updated with the trending tales of the market...

Recognised By
Proud Members Of

#InsightsThatMatter

The Influence of Intermittent Marketing in Brand Valuation and ROI Especially in Festive Seasons

In a world full of marketing, the festive seasons gives a golden opportunity to the brands to maximi..

How Vegan-Friendly Brands Are Shaping Consumer Choices and Its Impact on Brand Loyalty

In an era where environmental awareness, dietary decisions, and ethical concerns take centre stage, ..

Revealing the Hazards of Generic Diet Plans Promoted Online by Digital Influencers and Celebrities

In today's world of digital influencers and celebrity endorsements, the temptation to pursue a d..

The Dilution Dilemma: Celebrity Endorsements and the Erosion of Branding Authenticity

In the dynamic realm of marketing and consumerism, the sway of prominent figures and celebrity endor..

How Over-Reliance on Influencer Marketing is Undermining Our Economy and Shaping Unhealthy Beauty Standards

In the age of social media dominance, influencer marketing has emerged as the linchpin of advertisin..

Navigating Extremes: The Disparity in Women's Health in India

India's diverse landscape reveals contrasting stories in women's health. Some face hardships..