Hello Readers! BUSFAM, one of the branding and creative digital marketing agencies in Kolkata, is back again with another write-up on #SocialDaySaga, where we present perspectives on some important days celebrated in our country or around the world. Today, we will share our thoughts on “National Brand Day.”
This day reflects the power of branding for companies to build identity in the competitive marketplace. Whether you are a small business or a global enterprise, branding is necessary to build trust and connect with your audience.
What is a brand? Have you ever wondered why some companies remain in your mind while others just fade out? Just by looking at the logo, we recognise the company or the product as if the logo is speaking to us and evoking emotions. For example, Coca-Cola is well-recognised across different cultures and generations for its brand image. The logo of Coca-Cola is more than an artistic representation; rather, it is a symbol of recognition around the globe.
This is where the role of branding comes in. It is all about imprinting the identity of the company on the minds of the audience so that it becomes easy for the consumers to recall the company or product name when making a purchase.
Branding is not just creating an eye-catching logo. However, the logo is definitely one piece of the puzzle, though other elements also play an important role.
To recognise the importance of branding in today’s world, National Brand Day is celebrated every fourth Monday of November. This day also serves as a reminder to encourage entrepreneurs to invest their time, creativity and resources in the right way to make their products known to wider consumers.
Here is an example from TATA Group, which is the perfect example of a successful and failed branding strategy.
The TATA Group is India’s largest and most reputed conglomerate that has established itself as a brand built on the concept of trust. Their companies like Tata Motors, Tata Consultancy Services (TCS), and Titan have created an image that cares for its customers. They have consistently focused on product quality, ethical business practices and social corporate responsibility to make their brand known to the audience.
On the other hand, another TATA group company named Tata Nano has miserably failed in their branding strategy. They have only focused on the price point and promoted their product as the “cheapest car.” This focus on affordability affected its image of quality, which significantly reduced the car’s appeal and it failed to achieve the mass market adoption as it expected.
National Brand Day is the perfect opportunity for companies to understand that branding is arguably the best asset of a business to create a memorable impression on the consumers and highlight why it is the better choice to consider.
Branding is definitely not a one-day task as most companies think it to be. It requires consistent effort and time to establish a positive brand image, which influences the buying decisions of the consumers. When it comes to successful branding strategies, some of the well-known companies have focused more just on the logos and catchy slogans. Rather, they have emotionally connected with the audience, created an identity, and retained the image over time. For example, companies like Apple and Nike are examples that have proved that consistency, innovation and a focus on customer satisfaction have helped them boost customer engagement and build brand loyalty, as well as recognition for long-term success.
Moreover, companies need to understand that branding is not foolproof. The brands must be able to adapt to the recent market trends and be aware of the changes in customer preferences to stay relevant in the market.
As National Brand Day is approaching November 25, let’s take this day as a reminder for businesses to evaluate their branding strategies, stay true to the core values and strive to meet consumer demands to build strong consumer relationships and create trust even during challenging times.
If you need help with the way you market your brand, you can contact BUSFAM. They are a top branding and creative digital marketing agency in Kolkata with a focus on increasing your brand presence and helping build a strong identity with the audience.
