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How Digital Transformation Can Become A Success Story?

The digital landscape is evolving with each passing day. With so many changes and updates, digital transformation has become a blessing for all businesses. 

As per the leading online marketing consultants, integrating digital technology into all businesses can change the way it operates and succeed in a much easier and concrete way. Organisations across multiple industries can benefit from digital transformation and conveniently accelerate workflow, productivity, profitability and even stabilise security and growth. 

Digital transformation allows data migration to the cloud and also helps to replicate all the existing services in an easily accessible digital format. Besides, the social media services agencies accept that digital technology can improve every facet of organisations and ensure actionable insights for growth. 

Why is digital transformation significant? 

Let us first understand why digital transformation is so essential for businesses. The experts state that digital transformation is changing the way of business operations and is expected to impact each level of an organisation and increase the ease of workflow management and productivity. 

Businesses can make optimum use of workflow automation and advanced processing opportunities with technologies like artificial intelligence (AI) and machine learning (ML). Such technologies can bridge the gap between a business and its customers easily. 

Let’s move on to the benefits of digital transformation and how adapting to this change can help your business become a success story. 

Advantages of digital transformation

  • Supports data collection

One of the challenges businesses face is customer data collection. It becomes difficult for the salesperson to reach out to potential customers without accurate data. But with digital transformation, companies can easily optimise their data and receive insights on our customers’ journey, production and operations, finances and business opportunities. 

It is incredibly crucial to evaluate the data collection process to understand the quality of leads. Additionally, it is vital to confirm that whatever data flows out of your customer relationship management (CRM) software is protected and secured. This is when digital transformation and technologies help protect your data and ensure quality and organic data collection. 

  • Data-driven customer insights

Quality data can be the key to unlocking customer insights. This gives you a better understanding of the market, your customer and their needs. You can create customer-centric business strategies to drive your growth based on the insights. Using structured and unstructured data, such as social media metrics, can help you understand your progress path and drive growth. 

  • Ensure better customer experience

Digital transformation is expected to promote an effective team and deliver a seamless experience for your customers. This may also include email communication, the use of digital products and other user portals that can help you reach your new prospects. 

It is essential to understand that customers have higher expectations for digital experiences. Customers prefer having endless choices, faster delivery and low prices. Having accurate data about your customers can help you curate better deals that will provide them with a semantic user experience and promote your growth. 

One of the most effective ways to differentiate your brand from others and stand out is to convey that you value customer privacy. Providing customers with the control of their data and giving them the power to make decisions around the data helps you be at the top of their preferred list. 

  • Increases profit 

Companies that openly adapt to digital transformation are more likely to improve efficiency and profitability. Businesses can change their numbers conveniently on choosing PPC services in Kolkata while completing the digital transformation. It is reported that - 

  1. 80% of organisations increase their profits after completing the digital transformation.
  2. 85% of ventures claim to have increased their market share. 
  3. Brands in comparison with the competitors observe a 23% revenue increase. 

Therefore, it is highly advantageous for your business to complete the digital transformation 

  • Increases productivity 

Having the right tools and technology can help you streamline your workflow. Automating manual tasks and ensuring data integration throughout the organisation increases efficient workflow and empowers the team members to collaborate with their peers and perform their best.  

  • Improves agility 

Digital transformation is more likely to improve the agility of organisations. This creates the pathway to improvement by allowing faster adaptation and innovation. 

How does BUSFAM help? 

BUSFAM is one of the leading digital marketing agencies that help businesses to adapt to digital transformation and make optimum use of the technologies. 

You can get in touch with us to complete your digital transformation, strategise your business growth, and conveniently reach out to your potential customers. 

We offer you a range of digital marketing services, including Search Engine Optimization, content marketing, website design and development, video marketing, email marketing and more.

Call us today to create effective strategies for your business growth.