Welcome back to yet another interesting episode of #SocialDaySaga! We, at BUSFAM, a premier branding & creative digital marketing agency in Kolkata, are thrilled to engage with you with a thought-provoking day—Blue Christmas.
We all know about Christmas—a time of happiness and moments filled with joy, love and cheer. It is that time of the year when there is togetherness among families and friends. People decorate their homes, and gifts are exchanged to celebrate the birth of Jesus.
However, very few of us are aware there is a day celebrated right before Christmas known as Blue Christmas. Now, we hear about, Blue Christmas, the first thing that comes to our mind is the famous song by Elvis Prestley. However, it is a Western Christian practice that typically takes place on the longest night of the year, typically on December 21.
While Christmas is a time of celebration, Blue Christmas is just the opposite. Rather, it is a day to feel the emotional challenges of individuals during the holiday season.
Blue Christmas is a day to acknowledge the sadness and loneliness that some people experience during the Christmas time. Holidays are indeed about engaging in joyous activities, spending time with families, and being happy, but it is not the same for everyone. There are people who go through emotional pain during this season. This day is observed to understand the feelings of those individuals without expecting them to conform to societal pressure of a festive mood.
Every year, Blue Christmas is celebrated as a day to remember the loved ones who are no longer with us. During this time, people extend their support to the people and help them find peace in the name of Christ. In fact, the day is based on the idea that people should be more compassionate to each other.
The day is marked by a gathering of people in the churches to find support in a community with whom they can share their grief. Solemn ceremonies are organised in the churches that include prayers, candle lighting, and the reserving of empty chairs to remember those who passed away. It is a time to offer condolences and spend time with someone who is going through sadness.
In social media, one can find messages with hashtags like #BlueChristmas to make people aware of the importance of this day and spread kindness worldwide.

During the time of festivals, many of us are pressured to take part in various activities and indulge in happiness. However, not everyone can be excited and cheerful, especially when they are going through unfortunate circumstances in their lives.
The day, Blue Christmas, is a reminder to offer our empathy and accept those who are grieving, thereby providing them the solace that they actually need during this challenging time. It is that time of the year when we get a chance to show light to individuals who are spending time in the dark. So, let us all celebrate this special day and give our heartfelt support whenever it’s needed.
This was BUSFAM’s take on the essence of Blue Christmas. Stay tuned for more such perspectives.