We are back again with yet another interesting episode of #SocialDaySaga! We, at BUSFAM, a premier branding & creative digital marketing agency in Kolkata, are excited to engage with you and share your thoughts on an essential topic, World Sleep Day
While we all talk about the need to be productive to achieve success, but no one really recognises the importance of proper rest for both physical and emotional well-being.
Whether it’s about cherishing the afternoon naps or taking a good night's sleep, World Sleep Day is just for you.
In a world where the hustle and bustle culture is constantly promoted, the need for adequate sleep often gets overlooked. What individuals really don’t realise is that sleep is equally important as work and sleep deprivation often takes a toll on mental and physical well-being.
In the quest for productivity, we sacrifice our sleep, considering it to be okay to get more things done. However, the truth is just the opposite. In fact, getting quality is one of the less talked about investments you are making for a healthy tomorrow and long-term success.
World Sleep Day is actually an annual awareness event celebration on the Friday before the March Equinox to let individuals understand the burden of sleep problems and their consequences. This year, it falls on March 15 to encourage individuals to come and make sleep the priority.
The first Sleep Day was hosted in 2008, after which it gained immense global attention, leading to celebrities and the media industry of more than 88 countries participating in the event.
The day focuses on the multifaceted aspects of sleep, including sleep disorders, sleep medicines and its impact on health. The theme of 2025 World Sleep Day is “Make Sleep Health a Priority.” The aim is to promote having proper shut-eye on a daily basis.
The primary goal of celebrating World Sleep Day is to inculcate good sleeping practices among individuals. To achieve this, various events and campaigns are organised to break the taboo related to sleep disorders like insomnia and sleep apnea.
People are also encouraged to take part in these presentations, online discussions and exhibitions to talk about their problems without any hesitations. They are also asked to share the hashtags # WorldSleepDay to connect with sleep experts and reach more people.
What’s interesting about World Sleep Day is its global conversation about sleep health. Just like other bodily issues, sleep also impacts our lives. Too many people do not pay attention to sleep problems without fully knowing how detrimental it becomes in the long run.
In a professional setting where burnout is normalised, World Sleep Day act as a reminder to change this mindset. True productivity and efficiency at work only comes with adequate rest. In fact, every individual should know that sleep is not really a luxury; rather, an essential component of our health. A well-rested mind is always able to handle life challenges in a more relaxed and calm manner.
According to research, increased screen time, whether for work, entertainment or social media, until bedtime, is yet another major reason behind people not getting enough sleep. This is because the blue light emitted from phones, tablets, and computers interferes with the production of melatonin that regulates sleep.
Doctors even suggest taking short naps of 15- 30 minutes to improve mood and performance. However, avoid napping during the night as it will disturb the night sleep.
BUSFAM also agrees with the fact that instead of pushing yourself through exhaustion, it is necessary to incorporate healthy sleeping habits in your daily routine.
Stay tuned for more such content.
