A significant aspect of the branding process is increasing engagement with your brand. One of the ways you can do this is by creating short-form videos like on Instagram called reels. Reels are a fun and Gen-Z way of connecting with the vast Instagram audience. These short-form videos can help propel brands from obscurity into stardom. So, in today’s blog, we will talk about how your company can leverage these reels and use them for effective branding. Reach out for digital branding services from BUSFAM today!
Reels have a way of humanising the company and showing off the people who are the original creators behind the services or products that you love. Outsiders get to know the people who are working behind the scenes of the company. What this does is create an authentic brand voice. Outsiders learn to trust these people, and a sort of “bond” forms between them that helps in the branding and trust aspect of any company.
If you have tons of old content in the form of blogs, articles, or web 2.0s that you want to update and convert into a new form, you can easily make a reel out of it. A reel is a short-form content video that is can highlight the major headlines of a blog or article. It can compress a long-form blog into a few seconds. This way you can reach new audiences. Moreover, you can link the audiences to the old content, if you so require.
As this digital branding service knows, different audiences consume different kinds of content. There are some people who love the written word, while others require visual aids to help them understand the topics. Hence, you can target a whole new audience section with trendy reels. So, organisations do not have to fit into any particular mould but can increase their mass appeal with their Instagram content. Usually, this tactic works well for B2C companies.
Here’s a simple example we will give to illustrate the point. Whenever make-up mogul Kim Kardashian launches a product, she follows it up with a short tutorial on how to use the product. Similarly, you too can use the Instagram reel facility to explain the products or the services that you are providing. Teach your audience in short tutorials and spread educative material to your target audience segment.
Instagram reels are a great way to tell your audience exactly why and how your brand is different from the rest. Use several fun ways and techniques to spread the story of your product and help audiences to understand the X-factor about your product or service. When audiences understand the differences of what makes your product stand out, they will instantly convert into sales.
As this digital branding services, BUSFAM knows, Instagram reels are an affordable and fun way to get people to know about your brand or business. These reels are a “cool” way of getting in touch with an audience that is new, younger and ready to watch your videos.
So, if you are looking for a professional company to help you to get your Instagram reels on track, you can always reach out to us at BUSFAM. Check out our own Instagram page and see how we have grown the entire page organically from the bottom-up. Get in touch with us today!
